The Thirsty Dogs Club Case Study by Dima Dart
<aside> 💬 When the famous producer came to me with the idea of making a film industry without one central head, I knew I had to take it on. The idea was big: a system that would let independent film-makers have complete power over their movies, using blockchain and NFT technology to come up with a new way for artists to make money from their works.
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<aside> 👉 Introduction: Thirsty Dogs Club (TDC) is a decentralized film community with an NFT collection of 10,000 working dogs. The goal of TDC is to launch a web3 space for filmmakers of all types, from independent students to major studios, to collaborate and create. TDC aims to provide filmmakers with the creative freedom they need to bring their projects to life and to give film enthusiasts unique ways to engage with their favorite content.
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Main task of the project
To create and set-up Thirsty Dogs Club - the NFT project for future decentralized film industry.
Main mission
to build a community of independent filmmakers and crypto film producers that aims to decentralize the film industry!
| Step | Task | Action |
|---|---|---|
| 1 | Define concept and goals | The team held meetings to discuss the idea of creating a decentralized film industry using blockchain and NFT technology. We identified our target audience as independent filmmakers and established our mission to provide a platform for collaboration and creative freedom. |
| 2 | Develop branding and design | We created a brand archetype, mission statement, and visual identity for TDC. This included a logo, color scheme, and design guidelines. |
| 3 | Create NFT collection and marketplace | Working with designers and blockchain developers, we created 10,000 unique NFTs featuring different breeds of dogs. We also developed a marketplace for buying and selling these NFTs. |
| 4 | Build website and hub for community | Our team worked on the design and development of the TDC website, including the creation of a community forum for filmmakers to connect and collaborate. We also set up social media accounts and email marketing campaigns. |
| 5 | Social media set up and marketing materials | |
| This included creating an Instagram profile, designing posts and stories for highlights, and developing a content plan for Twitter. We also set up a Discord channel, complete with bots and custom emojis, and created a content plan for articles on Medium. | ||
| 6 | Launch marketing strategy | We created a comprehensive marketing plan and launched several campaigns to promote TDC and attract filmmakers to our platform. This included advertising on social media and film industry websites, as well as hosting events and webinars. |
| 7 | Review and optimize | We regularly evaluated the success of our efforts and made adjustments to our strategy as needed. This included collecting feedback from our community and analyzing data to improve the user experience on our platform. |
<aside> ⚠️ TDC is currently in the testing phase and is not yet launched. Further updates will be provided as progress is made.
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The project concept containing mission, vision, project direction were created and approved with project founders.
Development of Vision of project growth with the detailed roadmap
The project was divided into 3 sub-projects: Community, Media, FilmWeb3 Platform During this step we established:
🌀 Research
Several researches were conducted at the beginning for product and marketing reasons.
